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posledela
4 years ago
11

When Joanne saw a television ad for a large retail chain of jewelry stores, she was impressed with the money-back guarantee that

the company offered on its jewelry. However, when she later heard an identical audio portion of the ad on the radio, she was unimpressed with the guarantee. This differing perception of ads as a result of the medium in which they appear is caused by the ________ effect.
Business
1 answer:
inessss [21]4 years ago
6 0

Answer:

vehicle option source effect

Explanation:

Vehicle option source effect -

In this case , advertising about any good or commodity by using different platforms like online , offline , television , radio etc. , may tend to impact the mind of the consumer differently , which may hamper or confuse their decision to purchase the product . This practice is known as vehicle option source effect .

Hence , selecting the correct and proper method to advertise is very important to the sale of the goods and services .  

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The top managers of an organization typically use a variety of financial indicators to assess the performance of their organizat
AnnyKZ [126]

Answer:

Four significant types of financial measures are :-  

1. Profitability or re-turn on investment :- rate of profitability is utilized by the top administrator to know the increase or profit for the speculation comparative with the measure of cash contributed. This is likewise utilized by the supervisor to know the gross productivity, net benefit, return on resources, rate of profitability, gaining per share, speculation turnover and deals per representative.  

2. Liquidity ratio :- liquidity proportion is utilized by the top chief to realize the organization's capacity to pay its present commitment. organization's liquidity proportion incorporates current proportion, speedy proportion, money to add up to resource, deal to receivable, Days' receivables proportion, Cost of deals to payable, and money turnover.  

3. Leverage ratio:- Leverage ratio is utilized by the chief to know the solvency of the organization. Influence incorporates Debt to value proportion, Debt proportion, Fixed to worth proportion, and Interest inclusion.  

4. Efficiency ratio - productivity proportion is utilized by the top supervisor to gauge the organization's capacity to utilize its assets and oversee liabilities successfully for the time being. It incorporates Annual stock turnover, Inventory holding period, Inventory to resources proportion Inventory/Total Assets, Accounts receivable turnover Net (credit) Sales/Average Accounts Receivable and Collection period 365/Accounts Receivable Turnover

4 0
3 years ago
Tara Keegan owns Live​ Well, a small chain of health stores offering a variety of natural health products and related services.
bulgar [2K]

The correct answer to this open question is the following.

Tara Keegan owns Live​ Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing​ communications, Tara has hired a marketing communications​ director, whose job it will be to ensure that each​ brand contact will deliver a consistent and positive message to consumers about the company.

When you establish Integrated Marketing Communications in your company, what you are doing is to make sure that all types of communications are joined together. Working together, communications and messages can have more power to deliver a strong message to your clients. That is why Tara has hired an IMC Director, to establish a consistent and positive communication message that strengthens the brand.

3 0
3 years ago
A theater is presenting a program on drinking and driving for students and their parents or other responsible adults. The procee
Tpy6a [65]

Answer:

100 adults and 50 students should attend

and,

The maximum amount raised = $250

Explanation:

Given:

Admission for adults = $2.00

Admission for students = $1.00

Total persons that can be held in theater = 150

For every 2 adults there must be 1 student

let the number of adults be 'x' and the number of students be 'y'

thus,

we can write the above constraints mathematically as:

x + y = 150   ...............(1)

and,

x = 2y  .....(2)  (for 1 student i.e y = 1, there should be 2 adults i.e x = 2 × 1 = 2)

substituting the 'x' from 2 in the equation 1, we get

2y + y = 150

or

y = 50

Thus,

x = 2 × 50 = 100   (from equation 2)

Hence,

100 adults and 50 students should attend

and,

The maximum amount raised = $2 × 100 + $1 ×50 = $250

7 0
3 years ago
How can the Federal Reserve fight recession? A. Lower taxes B. Raise interest rates C. Raise taxes D. Lower interest rates
nordsb [41]
Lower interest rates- D
7 0
3 years ago
Read 2 more answers
Magic Company adds materials at the beginning of the process in Department A. The following information on physical units for De
Dvinal [7]

Answer:

Equivalent units

a) Weighted average =  523,200 units

b)  FIFO =  480,000 units

Explanation:

<em>FIFO Method.</em>

<em>Fully worked units</em><em>: These represent units of inventory that were started in a current period and completed that same period. The fully worked units are calculated in order to separate the opening inventory from  the the newly introduced when accounting for completed units under the FIFO.</em>

For magic company , fully worked units is

= 480,000 - 72,000 = 408,000 units

Equivalent units using Weighted Average

<em>Here, there are no distinction between opening inventory and the newly introduced</em>.

                                                            <em>            Equivalent Units</em>

Completed unit                    (100%× 480,000) = 480,000

Closing inventory                (60% × 72,000) = <u>     43,200</u>

Total equivalent units                                       <u>523,200</u>

Equivalent Units using FIFO

Item                                                               <em>Equivalent Units</em>

Opening inventory              (40% × 72,000) =  28,800

Fully worked                        (100%× 408,00) = 408,000

Closing inventory                (60% × 72,000) = <u> 43,200</u>

Total equivalent units                                     <u>480,000 </u>

<u />

Equivalent units

a) Weighted average =  523,200 units

b)  FIFO =  480,000 units

8 0
3 years ago
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