Question

Burger buddies restaurant chain is attempting to bring back their fried fish sandwich. It is an old favorite, but in recent times has lost its popularity with customers. The burger chain has hired a marketing firm to find new customers for the fried fish sandwich. What does the marketing firm need to focus their efforts on?
A. Consumer modification
B. Market modification
C. Product modification
D. Marketing mix modification

Answer 1

The strategy that the marketing firm need to focus on would be: D. Marketing mix modification

Marketing mix modification is a marketing strategy used to sell the mature products that are currently low in sales. Usually conducted by changing the price or launching a new marketing campaign.