Question

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.

Answer 1

Answer:

Limited relationships

Explanation:

A limited relationship is when a marketer seeks to create a connection with customers that have initiated contacts.  In this strategy, the marketer will take deliberate actions to entice customers that made contact into a long term relationship.

In the case of  Parchova, the company is rewarding customers after they have made purchases.  By making purchases, the customers are initiating contact with Parchova. The act of issuing out notepads and pens is an attempt to create a relationship between the company and the customers.