According to a different source, this question refers to Roosevelt's first inaugural address, which was delivered on March 4, 1933.
There are several reasons why Roosevelt's speech was a big success. First, this was delivered at the height of the Great Depression, so many people were looking forward to hearing what Roosevelt had to say.
Roosevelt also used several rhetorical devices that made the speech memorable and effective. For example, he used paradox when he said that <em>"the only thing we have to fear is...fear itself."</em> He also used pathos when he appealed to the audience's feelings, by saying <em>"nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance." </em>Roosevelt also employed logos when he said that <em>"The measure of the restoration lies in the extent to which we apply social values more noble than mere monetary profit."</em>
All of these devices, as well as the vivid language he employs, make this speech a persuasive and powerful one.
