Question

Which of the following is the best example of association?

Answer 1

Answer:

An ad for peanut butter that shows a happy family eating peanut butter sandwiches together.

Explanation:

The association principle is an advertising technique which includes the association of a product with a certain positive value, which can, but doesn't necessarily have to be connected to the said product. Either way, this technique convinces consumers that there is a connection between a product and a value (e.g. family, love, security, wealth, beauty), making the product more attractive. In the example of the peanut butter ad, we have such a value - a family, enjoying its time together while eating peanut butter. This kind of ad is more likely to get us to buy the advertised brand of peanut butter, than one where, for example, just a logo is shown repeatedly.