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polet [3.4K]
3 years ago
5

Lululemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of a

thletic and dance clothing for girls. Based on the information given in this example, Lululemon Athletica is using _____ segmentation to segment its markets.
Business
2 answers:
Westkost [7]3 years ago
7 0

Answer:

Demographic segmentation

Explanation:

Demographic segmentation: This is the categorization of the market or division of the market according to age group, gender, race, religion, family size, ethnicity, level of income, and level of education.

Demographic segmentation helps producers to be aware of various categories of consumers they have and to device method of meeting their needs.

Informations needed to improve on productivity and consumer satisfaction is readily available when adopting demographic segmentation.

Lululemon Athletics is basing its demographic segmentation of the market on gender, that is, the female gender.

Alexus [3.1K]3 years ago
6 0

Answer:

The answer is demographic segmentation.

Explanation:

Demographic segmentation refers to a method concerning market segmentation that takes into account aspects like age, gender, income, among others. Some demographic aspects like age, sex, gender or religion are important in terms of research.

Demographic segmentation is an important tool for organizations to help them to understand consumer behavior, and in this way, improve their performance.    

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Bild-Rite, Inc., is a Colorado-based firm that does business with clients throughout North America. Bild-Rite oversees construct
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When budgeting for your immediate needs, you should divide them into what two categories of expenses
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During 2018, Deluxe Leather Goods issued 841,000 coupons which entitles the customer to a $4.20 cash refund when the coupon is s
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