The author contrasts words with positive and negative connotations in order to encourage exchange of views.
Explanation:
The author uses positive and negative connotations in this passage so as to show the two sides of his debate. Here, the two connotations are used together in the passage above to encourage argument.
Connotations usually suggest a meaning, by a word/words apart from the thing it explicitly names or describes.
Positive connotations have positive meanings while negative connotations have negative meanings.
