Answer:
Initiators - identify the requirement for a product within the company
Influencers - provide specifications about the technology needed by the company
Buyers - handle the process of choosing the vendor and negotiating the price
Explanation:
The buying centre of an organisation consists of 7 different member namely Initiators, Users, Buyers, Influencers, Deciders, Approvers, Gate Keepers.
- Initiators are the person who are first to suggests or initiates of the idea of buying the particular service or product.
- Influencer are the whose views or idea influence the decision making process. These influencers could be qualified engineers, technical personnel, consultants.
- Buyers are the persons who takes care of the the person who handles the paper work of the actual purchase.These buyers plays a vital role in choosing vendors. Sometimes they also helps in shaping the product specifications.
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