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marusya05 [52]
3 years ago
11

Segmentation and targeting influence a company’s resource allocation, potentially affecting strategic decisions in all of the fo

llowing areas except:
A.) price
B.) advertising
C.) mission formulation
D.) customer management
E.) sales force
Business
1 answer:
maxonik [38]3 years ago
4 0

Answer:

The correct answer is letter "C": mission formulation.

Explanation:

Segmentation and targeting is the process by which companies classify their existing and potential customers by<em> sex, age, race, </em>and<em> income</em>. This is done to analyze specific consumers' preferences and behavior so the firm can provide them with a good or service they are likely to consume.

Segmentation implies analyzing <em>pricing, salesforce, advertising, </em>and <em>customer management</em> but <em>mission formulation</em> is a step that the firm takes before starting segmenting its market.

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