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Natalija [7]
3 years ago
15

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product

labeling.
A.True
B.False
Business
1 answer:
Arte-miy333 [17]3 years ago
5 0

Answer:

B True

Explanation:

Global firms like McDonald, Pepsi, Unilever use global advertising by changing labels and translating the words to convey the same message and projecting the global brand image.

Consumer goods which are identical across the markets are particularly suitable for global advertising, since there is no separate development of advertising strategy in different countries, it results in significant cost savings and adds improvement in the bottom line of the financial statements.

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Answer:

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Explanation:

In this question, we are asked to calculate cost estimate.

One of the methods which we can use to do this is the cost factor technique.

Mathematically, the estimated total cost will be;

Ct = hCe

Where Ce refers to cost at major equipment and h is the overall cost factor.

From the question, we can identify the following;

Ce is $650,000 while h = 1.82 + 1 + 0.31 = 3.13

Inputing these values in the formula, we have;

Ct = $650,000 * 3.13 = $2,034,500

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