Question

Your client, Vinces Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group.

Answer 1

Answer:

Default bid amount  and keyword list.

Explanation:

Veggies' keyword list should include all the words and phrases that describe his recipes and himself (or his business). Keywords are used by Google to decide where an ad will appear and to whom should they show them to.

Your ad's default bids will apply to all the keywords (included in your previous list) that don't have individual bids. This bid amount is how much you will pay per click of your google ad.