Answer:
The use of technology and media to affect the decisions that families make about purchasing products and services:
- Use of advertisements over the media and the internet to reach to target audience;
- Use of electronic devices;
- Visit of online stores and sites by household members;
- Deployment of Real-online services;
- Utilising the technological innovations of Management Systems and Record Stores.
Explanation:
How technology and media affect the decisions that families make about purchasing products and services:
Examples are inter alia:
1. Companies place a plethora of advertisements in the print/electronic media, social media, portal/web sites, video/picture hosting sites to provide information about their products and services to the household views/users. The information provided via these media help families to make informed decisions and choices about the products and services they intend to patronize.
2. Technological tools such as televisions, radios, the internet, mobile devices (phones, tablets, pods,...) serve as media for the propagation of the relevant information about the importance, usage, availability, affordability, accessibility and deliverability of goods and services offered by various organisations.
3. Households pay constant visits to online stores to search for products/services of, their choices or to navigate through their stock to discover new products/services. Their choices are informed by studying the products/ services description contents attached to them.
4. Some prominent portals or organisations run real-online services by providing Chatboxes or the services of customer care agents to attend to the inquiries forwarded by clients. Clients inundate the customer care lines with queries about their products/services and are provided with detailed information about their inquiries. Some of these care lines are toll free while some are not.
5. Many educational/training sites use Learning Management Systems (LMS(s)) or Learning Record Stores (LRS(s)) to display their educational and training packs t clients and prospective clients. These educational sites make use of LMS or LRS to conduct Massive Open Online Courses (MOOC) services to facilitate teaching and learning.
