Answer:
<u>licensing</u>
<u>Explanation:</u>
Licensing is another great source of income for big companies. Usually, it involves a legally binding agreement in which <em>the bigger company (</em>Licensor) grants <em>the smaller company</em> (Licensee) the right to use the licensor’s company's name or logo for an agreed fee.
Thus, Caterpillar could be said to have<u> licensing agreements</u> in over 150 countries.
Answer:
The correct answer is letter "D": Wal-Mart employed a preemptive strategy.
Explanation:
Game Theory is a branch of Economy that studies the decisions in which an individual could succeed if he or she takes into account the decisions of the rest of the participants involved in the event. Game Theory has also been applied for subjects such as <em>Mathematics, Managements, Psychology </em>or <em>even Biology.
</em>
In the game theory, the Preemptive Strategy is implemented when individuals take a step before other participants in an attempt of having a favorable outcome of the situation. They lead the event using creativity. Thus, <em>Wal-Mart used the preemptive strategy by opening stores in small towns that supported only one discount store.</em>
Answer:
$17,300
Explanation:
The retained earnings represents the amount paid to the shareholders out of the net income. The net income/loss balance over the period of existence of the company gives the retained earnings balance.
As such, a net income increases the retained earnings, a net loss reduces it. Dividend declared and paid decreases the retained earnings account balance.
For retained earnings,
Opening balance + Net income - Dividend declared = Closing balance
$23,100 + $18,400 - Dividend declared = $24,200
Dividend declared = $23,100 + $18,400 - $24,200
= $17,300
<span>Integrated Marketing communication this is what the
company needs to use, is the use of marketing strategies to optimise the
communication of a consistent message of the company's brands to stakeholders. Coupling
methods together improves communication as it harnesses the benefits of each
channel, which when combined together builds a clearer and vaster impact than
if used individually.</span>
Answer: C) Technical selling
Explanation:
Technical selling or technical sales is an act in which a sales person helps to address customer's needs by understanding what they needs which is a determinant of what product to buy.
Technical selling involves the sales personnel addressing the need of customers, explaining the type and features of the product they needs, network with them and make sure they are satisfied.
A technical sales person must have the ability for effective communication and have good interpersonal skills so as to maintain a good relationship with customers.
