The diffeence betweem advertised and actual cost is called the markup
Answer:
Rhetorical Text.
Explanation:
Rhetorical texts can take the form of pretty much any and every kind of media that people use to communicate. A text can be a hand-written love poem; a cover letter that’s typed, or a personal dating profile that’s computer-generated.Understanding the use of rhetoric can help you speak convincingly and write persuasively—and vice versa. At its most basic level, rhetoric is defined as communication—whether spoken or written, predetermined or extemporaneous—that’s aimed at getting your intended audience to modify their perspective based on what you’re telling them and how you’re telling it to them.
One of the most common uses of rhetoric we see is in politics. Candidates use carefully crafted language—or messaging—to appeal to their audiences’ emotions and core values in an attempt to sway their vote. However, because the purpose of rhetoric is a form of manipulation, many people have come to equate it with fabrication, with little or no regard to ethical concerns. (There’s an old joke that goes: Q: How do you know when a politician is lying? A: His lips are moving.)
While some rhetoric is certainly far from fact-based, the rhetoric itself is not the issue. Rhetoric is about making the linguistic choices that will have the most impact. The author of the rhetoric is responsible for the veracity of its content, as well as the intent—whether positive or negative—of the outcome he or she is attempting to achieve.
The History of Rhetoric
Probably the most influential pioneer in establishing the art of rhetoric itself was the ancient Greek philosopher Aristotle, who defined it as “an ability, in each particular case, to see the available means of persuasion.” His treatise detailing the art of persuasion, “On Rhetoric,” dates from the 4th century BCE. Cicero and Quintilian, two of the most famous Roman teachers of rhetoric, often relied on elements culled from Aristotle’s precepts in their own work.
Aristotle explained how rhetoric functions using five core concepts: logos, ethos, pathos, kairos, and telos and much of rhetoric as we know it today is still based on these principles. In the last few centuries, the definition of “rhetoric” has shifted to encompass pretty much any situation in which people exchange ideas. Because each of us has been informed by a unique set of life circumstances, no two people see things in exactly the same way. Rhetoric has become a way not only to persuade but to use language in an attempt to create mutual understanding and facilitate consensus.
