Question

Actor Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes. She was probably objecting to a __________ arrangement the film company had made with an advertiser.
A.promotional deal.
B.mass media buy.
C.product placement.
D.loyalty program

Answer 1

Answer:

C.product placement.

Explanation:

This is a paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program.