Question

Beverage companies often use television commercials with images of young people laughing and enjoying themselves on a beach or in a club. These images are designed to appeal to consumers' __________, suggesting "be like me."

Answer 1

Answer:

B. Self concepts

Explanation:

Self concepts is basically talls about how individuals perceives or look at their abilities, behavior, unique characteristics and so on. Now, those beverage companies portray people laughing and enjoying themselves while drinking their brand because they aim at selling that concept of happiness as everyone's self concepts revolves around being happy and enjoying one's self. Self concepts gives an idea an individual as on himself on basis of strength, weaknesses, status, contempt and so on.