Question

Joy calls a mobile phone store to enquire about a new phone available in the market. The customer service operator sends him an e-mail about the product details along with other special specifications Joy requested. Which of the following types of contact points is illustrated in this scenario?

Answer 1

Answer:

The answer to the question is customer- initiated touch point

Explanation:

In Hank Brigman's submission a touch point is the meeting point between customers and the organization in order to share vital information,negotiate business or zeal up a transaction.

When interaction is initiated by the customer, it is known as customer-initiated  touch point.This is sometimes made possible by referrals from those customers who have  made use of the product in the time past or due to a brand loyalty a product or service commands among its rival products or services.