Question

You have been assigned to research behaviors related to various reactions to different types of media. The one firm directive you have been given is that you must observe the subjects in their natural settings. Which of the following is TRUE about the research you will be conducting?a. It must not include either qualitative or quantitative methods. b. It must include quantitative methods. c. It must include both qualitative and quantitative methods. d. It must include qualitative methods.

Answer 1

Answer:

c. It must include both qualitative and quantitative methods.

Explanation:

For the research of behaviors related to various reactions to different types of media, I will consider both qualitative and quantitative methods.

Qualitative and quantitative methods together provide more comprehensive results of the research. Qualitative methods give the quality of the media type and quantitative methods will give quantitative data such as how many people are using the particular media type and for how much time.

Hence, the correct answer is " c. It must include both qualitative and quantitative methods."