The thing that is most responsible for the fragmented audience marketers experience today is <u>D. the rise of multimedia</u>
Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.
As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.
Therefore, the answer iss option D
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Answer:
A. In pedometer, ped comes from the Latin pedis, which means "foot."
Explanation:
Etymology is the study of the history of words. Basically, you want to find out the origins of the word. Therefore, A is the correct choice as it describes how the word "pedometer" came to be, originating from the Latin word meaning foot. Etymology is not the synonyms, definition, or pronunciation of a word and thus you can rule out B, C, and D.
Overall, either by ruling out choices or by the definition of etymology, A is the correct answer.
Both of the answers are C...
