<span>Gap 4, which deals with lowering customer expectations, can be closed at any time. While the first three gaps are concerned with raising company performance to meet expectations, gap 4 aims to lower customer expectations to meet perceptions. The two approaches to closing the customer gap operate on different principles and therefore can occur independently. Incidentally, closing gap 4 can be more economical than closing the other gaps.</span>
<span>It is usually the + strand and the - strand. It can be quite a bit more complicated.</span>
Feldspar and quartz are the correct answers