One of the hurdles that chili powder manufacturers overcame to make chili powder popular in American kitchens was: People didn't
know how to use it in cooking People couldn't afford chili powder People can't get addicted to spicy food They didn't have an attractive mascot to sell chili powder
The main hurdle faced by chili powder manufacturers in the past was due to the spicy nature of chili. Americans usually don't like spicy foods. Black pepper sprinkles was sometimes put in food then.
Things have changed in the United States now. People now eat jalapeños and there are spicy foods in supermarkets. Tastes and experiences are broader now. Hot peppers and some other spicy foods are now common in the diets of most Americans.
