1. The market-pull view of new product innovation is to A. "pull" the products into the market as fast as possible. B. develop p

Question

3 years ago

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1. The market-pull view of new product innovation is to A. "pull" the products into the market as fast as possible. B. develop p

roducts that the company can sell, based on customer needs. C. market whatever the company makes best. D. make new products appealing through innovative packaging.

Business

1 answer:

pashok25 [27] · Answer 1 · 2022-03-24T19:55:39+03:00

Answer:

(B). Develop products that the company can sell, based on customer needs.

Explanation:

When <u>customer needs arise in the market</u>, organizations become aware of these needs through market research and customer feedback, and then try to <u>meet these needs by developing new products.</u>

The need for new products is what is known as Market-pull.