Question

1. The market-pull view of new product innovation is to A. "pull" the products into the market as fast as possible. B. develop products that the company can sell, based on customer needs. C. market whatever the company makes best. D. make new products appealing through innovative packaging.

Answer 1

Answer:

(B). Develop products that the company can sell, based on customer needs.

Explanation:

When customer needs arise in the market, organizations become aware of these needs through market research and customer feedback, and then try to meet these needs by developing new products.

The need for new products is what is known as Market-pull.