Question

KeyLine, Inc., engages primarily in the manufacture of touch-sensitive LCD monitors. The company prices its products so that it earns a 20 percent return on investment. Which pricing objective is the company following?

Answer 1

The correct answer would be, KeyLine follows a target return objective that sets a specific level of profit as an objective.

The company prices its products so that it earns 20 percent return on investment. The pricing objective of Setting Specific level of profit as an objective is followed by the company.

Explanation:

When companies do their business, they set their objectives about the sales and profits or anything else about the business. Some companies make their pricing objectives that are flexible and some make their objectives as non flexible.

The company which defines that their return on investment should be 20 percent, it means the company has set its pricing strategy non flexible, and is using a specific level of profit as an objective or goal.

Learn more about Pricing Objectives at:

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