Question

A national political organization segmented the area of Jackson Hole, Teton County in Wyoming for its political marketing campaign. It found that 48.7% of the population has a bachelor's degree or higher, and that the population’s ethnicity is 80.9% caucasian, 1.2% and 1.0% Native American, and 15.2% Hispanic. It also found that the population is 48.2% female. What segmentation analysis approach did the organization use? a) behavioral segmentation.
b) geographic segmentation.
c) decision maker segmentation.

Answer 1

Answer:

b) geographical segmentation.

Explanation:

Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves grouping potential customers by country, state, region, city or even neighborhood.

The findings that result from geographic segmentation allow small businesses to focus their marketing efforts specifically on their defined area of interest, therefore avoiding inefficient spending.

Answer 2

Answer: b) Geographic segmentation

Explanation: Geographic segmentation is a segmentation strategy used to divide a target market on the basis of its area or geography.

It involves a process of grouping customers based on where they live. Their varying differences in interests, values and preferences are considered in this type of market segmentation.