Answer:
1. Carter market himself as an hardworking peanut farmer and not as a politician so as to appeal to conservative christians and rural voters.
2. Cater is trying to show that, he is not George Wallace, the other Democratic presidential candidate, who was known for his segregationist and populist views.
Explanation:
In the build up to 1977 presidential election, during campaign, James Carter also known as Jimmy Carter, campaigned throughout, by championing for positive changes, optimism and opposing domestic inequality among the Americans, most notably to show that he is not a segregationist.
He also claimed or marketed himself as a peanut farmer, instead of a politician, so as to appeal to conservative Christians and rural voters.
He eventually won the presidential election in 1977, and became the 39th US president, succeeding Gerald Ford.