Question

Luxury Dwellings Inc. is a condominium-building company that is based in the country of Veritas. Itsells high-priced homes to consumers in Veritas as well as to consumers in other countries. It hasextremely high brand loyalty. The industry it operates in is characterized by low pressure for localresponsiveness and low pressure for cost reductions. In this scenario, Luxury Dwellings Inc. mostlikely pursues a(n) _________ strategy.
A) international
B) localization
C) multidomestic
D) transnationalIn

Answer 1

Answer:

A) international

Explanation:

Luxury Dwellings knows that their clients are wealthy individuals from their home country Veritas and specially from foreign countries. That is why they are not worried about local economic conditions and about varying costs. Since their brand if highly recognized overseas, they are more worried about satisfying their international clients.

This is very common in vacation destinations, including some in the US, like Miami. Many luxury real estate companies located in Miami carry out marketing campaigns in European, Asian and Latin countries more than in domestic markets.