The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer:
$46,000.
Explanation:
To know the retained earnings at the end of 2015, we first need to calculate how much dividend the company will pay to its shareholders then add up the net income in 2015 to the remaining of retained earning at the end of 2014 (after paying 2014's dividend at Mar 2015) to get retained earnings at the end of 2015.
Total dividend in on Mar 2015 = 0.7 x 100,000 = 70,000
Retained Earning at the end of 2015 = 94,000 - 70,000 + 22,000 = 46,000.
Answer:
35.35 days
Explanation:
For the computation of company’s days’ sales in receivable first we do the following calculations
As we know that
Profit margin = Net income ÷ Sales
0.086 = 187,000 ÷ Sales
Sales = 2,174,418.605
So,
Credit sales = Sales × Sales percentage
= 2,174,418.605 × 0.6
= 1,304,651.163
Receivables turnover ratio = Credit sales ÷ Receivables
= 1,304,651.163 ÷ 126,370
= 10.3241
Now
Days sales in receivables = 365 ÷ Receivables turnover
= 365 ÷ 10.3241
= 35.35 days
Answer:
The correct answer is letter "A": supply and an increase in the quantity demanded.
Explanation:
U.S. craft beer production has increased, thus, the supply of craft beer is increasing. If the supply increases, the price of craft beer decreases. By demand law, if the prices of a craft beer drop, the quantity demanded for craft beer are likely to be incremented.
Answer:
Bellisima's opportunity cost to produce 1 bushel of corn = 2 pairs of jeans
Explanation:
Bellisima uses 1 million hours of labor to produce corn and 3 million hours of labor to produce jeans. Produces 8 million bushels of corn and 48 million pairs of jeans.
- Production of corn per million hours of labor = 8 / 1 = 8 bushels of corn
- Production of jeans per million hours of labor = 48 / 3 = 16 pairs of jeans
Felicidad uses 3 million hours of labor to produce corn and 1 million hours of labor to produce jeans. Produces 15 million bushels of corn and 20 million pairs of jeans.
- Production of corn per million hours of labor = 15 / 3 = 5 bushels of corn
- Production of jeans per million hours of labor = 20 / 1 = 20 pairs of jeans
The opportunity cost refers to the extra costs or benefits lost form choosing one activity or investment over another alternative.
- Bellisima's opportunity cost to produce 1 bushel of corn = 16 pairs of jeans / 8 bushels of corn = 2 pairs of jean per bushel of corn.
- Bellisima's opportunity cost to produce 1 pair of jeans = 8 bushels of corn / 16 pairs of jeans = 0.5 bushels of corn per pair of jean.
- Felicidad's opportunity cost to produce 1 bushel of corn = 20 pairs of jeans / 5 bushels of corn = 4 pairs of jean per bushel of corn.
- Felicidad's opportunity cost to produce 1 pair of jeans = 5 bushels of corn / 20 pairs of jeans = 0.25 bushels of corn per pair of jean.
