Answering the question, Sriracha's use of a single marketing mix for all potential customers means that the company is using: undifferentiated approach. This implies the correct answer is D.
The undifferentiated approach takes place when a marketer does not take into account the differences that exist within the market but decides to use a mass marketing strategy with the purpose to appeal to the greatest number of people. In other words, the marketer regarded the market to be heterogeneous aggregate.
<h2>Further Explanation</h2>
Undifferentiated marketing is also called mass marketing, this type of marking approach focused on television, radio, and newspapers to reach out to a large audience.
When the company uses this medium to reach out to the larger audience, it maximized the exposure of the company’s product. Theoretically, this is directly tied to huge sales or increases the number of potential buyers.
This approach involves the spreading of marketing messages to a huge number of people and also with the hope of reaching out to several people who might have an interest in the product.
The company involves in general advertising to mass market its product with the purpose that it will get the attention of some people.
Some of the benefits of using undifferentiated approach include
- Larger audience
- The risk involved is very less
- The approach involves less research
Learn more about undifferentiated approach at:
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