B is the correct answer, they are 'targeting' their media, because they are searching for a specific audience, or looking for a target to pay the most attention to.
Mr. Bedford is motivated to go to the moon because: H<span>e wants to become rich.
He recognizes that a trip to the moon would give them </span><span>"wealth enough to work any sort of social revolution we fancied; we might own and order the whole world". In short, he wants money so that he can do whatever he likes.</span>
Some characteristics he possessed were courage,bravery, and hope . Hopefully that helped you in some way :)