A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.
Likert scale
Behavioral intention scale
Seven point scale
Semantic Differential Scale
Answer:
Semantic Differential Scale
Explanation:
As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.
The reason this leads to a conflict of interest, is because allowing politicians the power of redistricting creates a gateway for partisan gerrymandering, which is the act ofmanipulating the boundaries of an electoral constituency in order to ensure that a party wins seats in specific district.
