A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between ""terrif

Question

guajiro [1.7K]

2 years ago

9

A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between ""terrif

ic"" and ""horrible"". This type of attitude scale is known as a _____.

Social Studies

1 answer:

slamgirl [31] · Answer 1 · 2022-07-06T19:29:33+03:00

Full Question:

A question on a survey asks respondents to express their opinion of a new flavor of potato chips on a continuum between “terrific” and “horrible”. This type of attitude scale is known as a _____.

Likert scale

Behavioral intention scale

Seven point scale

Semantic Differential Scale

Answer:

Semantic Differential Scale

Explanation:

As originated by Charles E. Osgood, Semantic Differential (SD) is a type of a rating scale usually applied to measure opinions using connotations such as adjectives that may differ by degree of effectiveness. The semantic meaning derived from these connotations are believed to be the attitude of a person towards certain objects. It is largely used in research to measure opinions, values and preferences of a person.