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3 years ago

What is the first step involved in developing and implementing a social media marketing campaign?

Business

1 answer:

const2013 [10]3 years ago

4 0

Answer:

The first and foremost step is the determine the budget and also to identify the goals and the strategy.

Explanation:

In order to develop and implement or execute the social media marketing campaign or plan one need to follow the following six essential or vital steps:

Step 1: Decide or Determine the Objective and Budget

Step 2: Identify or recognize the Target Audience

Step 3: Create the Message

Step 4: Develop or spread the Media Strategy

Step 5: Implement or execute the Marketing Campaign

Step 6: Last step is to measure and analyze the Results or outcomes

Therefore, the first step is to decide the goals and the budget.

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West Corp. issued 14-year bonds 2 years ago at a coupon rate of 9.8 percent. The bonds make semiannual payments. If these bonds

aalyn [17]

Answer:

The answer is 9.38%

Explanation:

This is a semiannual paying coupon. And it means West Corp pays interest twice a year.

N(Number of periods) = 24 periods ( [14years - 2 years ago] x 2)

I/Y(Yield to maturity) = ?

PV(present value or market price) = $1,030 ( 103% x $1,000)

PMT( coupon payment) = $49 ( [9.8 percent÷ 2] x $1,000)

FV( Future value or par value) = $1,000.

We are using a Financial calculator for this.

N= 24; PV = 1.030; PMT = 49; FV= $1,000; CPT I/Y= 4.69

Therefore, the Yield-to-maturity of the bond for annual is 9.38% (4.69% x 2)

8 0

3 years ago

Economic efficiency is A. a market outcome in which the marginal benefit to consumers of the last unit produced is equal to its

pickupchik [31]

Answer: Option B

Explanation: Economic efficiency refers to a situation when all the resources that exist in an economy are allocated in such a way that all the individuals and entities in the economy is getting the maximum utility out of them.

In an efficient economy the surplus of both consumer and supplier are maximum and any increase or decrease in resource allocation will only result in harm of the economy.

Hence from the above we can conclude that the correct option is B.

5 0

4 years ago

On June 1, 2020, Forde Auto Manufacturer sells a 4-door sedan to a dealer for $6,000, which includes three years of maintenance.

hichkok12 [17]

Answer:

Part a

Allocation based on Stand Alone Selling Prices :

4 - door Sedan and the 3 years maintenance contract = $6,400
Cash incentive = $100

Part b

Journal entry :

Debit : Cash $130,000

Credit : Revenue - 4 - door Sedan $128,000

Credit : Revenue - Cash incentive $2,000

Explanation:

It is important to identify the step in IFRS 15 - Revenue from Contracts with Customers, which is affected by the question.

Here, Step 2 - Identify the performance obligation in the contract, Step 3 - Determine the Transaction Price, Step 4 - Allocate the Transaction Price to the Performance obligation and Step 5 - Recognize the Revenue as or when the Performance Obligation is Satisfied. These are explained and applied as follows :

Step 2 - Identify the performance obligation in the contract.

Here, identify the individual promises (Performance Obligations) that the entity has committed to transfer to the customer.

Also the entity identifies each performance obligation that is distinct, or a series of distinct Goods or Services that are substantially the same and have the same pattern of transfer to the customer.

So, the performance obligations are as follows :

4 - door Sedan and the 3 years maintenance contract(these can not be consumed independently from one another)
Cash incentive (can be consumed independently from the rest of the performance obligations)

Step 3 - Determine the Transaction Price

Transaction price is the consideration the entity expects to be entitled to in exchange of goods or services transferred to the customer.

Transaction Price is $6,500 ($6,000 + $400 + $100)

Step 4 - Allocate the Transaction Price to the Performance obligation

Allocation of Transaction Price is done based on Stand Alone Selling Prices.

Stand alone selling prices have already been identified :

4 - door Sedan and the 3 years maintenance contract = $6,400
Cash incentive = $100

Step 5 - Recognize the Revenue as or when the Performance Obligation is Satisfied

Stand alone for 20 vehicles :

4 - door Sedan and the 3 years maintenance contract = $6,400 x 20 = $128,000
Cash incentive = $100 x 20 = $2,000

Journal entry :

Debit : Cash $130,000

Credit : Revenue - 4 - door Sedan $128,000

Credit : Revenue - Cash incentive $2,000

8 0

3 years ago

On December 31, 2020, Dow Steel Corporation had 610,000 shares of common stock and 31,000 shares of 9%, noncumulative, nonconver

sergiy2304 [10]

Answer:

$3.02 per share

Explanation:

The computation of the earning per share is shown below:

we know that

Earnings per share = (Net income - preferred dividend) ÷ Weighted average outstanding common shares

= ($2,150,000 - $70,000) ÷ 688,000 shares

= $3.02 per share

Date Particulars No. of shares

01/01-31/12 610000 × 12 ÷ 12 (610000 × 1.04) $634,400

28/02-31/12 63000 × 10 ÷ 12 (52500 × 1.04) $54,600

01/07-31/12 (2000) × 6 ÷ 12 -$1,000

Weighted average outstanding common shares 688,000

4 0

3 years ago

Celeste transferred 100 percent of her stock in Supply Chain Company to Marketing Corporation in a Type A merger. In exchange, s

SOVA2 [1]

Answer: Marketing Stock Basis of $826,500

Explanation:

a) She will recognize no loss as the exchange is TAX DEFERRED.

b) The Stock Basis is calculated with the following formula,

Stock basis = Carryover Basis - Cash received

Plugging in the figures therefore we will have,

Stock Basis = $1,340,000 -$513,500

= $826,500.

If Celeste had sold stocks at $513,500, she would have suffered a loss of $313,000 (826,500 - 513,500).

If you need any clarification do react or comment.

7 0

3 years ago