Question

the State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables.

Answer 1

Answer:

Demographic variables

Explanation:

A series of advertisements are released by the State of Alabama Tourism Board featuring traditional families experiencing various state attraction. Since the apparent goal of these advertising is traditional family, the State of Alabama Tourism Board seems to have segmented the market utilizing demographic variables

As significant factors of the income distribution, demographic variables are sometimes listed. The following sections address the impact of 3 demographic variables on income distribution: (a) age structure; (b) marriage and composition of the family; and (c) income group differential fertility.