Question

To introduce Halo 7, a new video game, the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion. A beekeeper's website, ilovebees.com, appeared to have been overtaken by the evil force, the Covenant, with the hopes that people who visited the site would send their friends to the site. This would best be described as an example of:_________.
A. banner advertising.
B. an interstitial.
C. spam.
D. a meta ad.
E. viral marketing.

Answer 1

Answer:

E) viral marketing.

Explanation:

Viral marketing is one of the latest and most useful marketing tools specially due to the widespread use of social media and the internet. When viral marketing is successful, internet and specially social media users will share the marketing campaign or information with other users and friends. It follows the same logic as viral memes or video that are shared between millions in just a couple of days.

Answer 2

Answer: E- viral marketing

Explanation: Viral marketing is a business technique that utilizes a public system at the current time to improve a commodity. It means the way customers disperse news and data about a commodity with other individuals.

In this case, Microsoft Game Studios built a complicated marketing strategy that started on the internet with the hope that individuals who went to the website would send other people to the website so as to make the business go viral.

Viral marketing may be done in the aspect of a short portion of media that uses electronics to access the content which comes in audio or video clip, pictures or websites.