Question

Parties R Us is a large store containing nothing but party supplies. The store carries everything from costumes to party favors, decorations to invitations, and paper plates to birthday candles. The selection is huge and prices are low. There is even a party consultant on hand to help plan parties. Parties R Us is a

Answer 1

Answer:

C) category killer.

Explanation:

In marketing, a category killer is a store or chain of stores that is completely dominant in its products' categories. Generally, category killers focus on specific types of products, they are not department stores or supermarkets.

For example, one of the largest category killers is Home Depot that focuses on selling construction materials and related products.

Answer 2

Answer: Category killer

Explanation:

Category killer is a retail chain store which is dominant in their product category. Category killer usually offers an extensive selection of products at lower prices and smaller firms won't be able to compete.

For example, for consumer electronics, Best Buy would be termed a category killer. Independent retailers often struggle against such types of stores.

Category killers have larger budgets and broader inventory selection