As Lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.
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What is encoding?</u></h3>
- Humans primarily communicate through encoding and decoding messages. The individual who creates and transmits the message is known as the encoder.
- The encoder must ascertain how the audience will interpret the message and make necessary changes to ensure that the audience interprets the message as intended.
- Encoding is the process of converting ideas into language. The message is transmitted by the encoder using a "medium" such a phone call, email, text message, in-person meeting, or other communication method.
Different signals require different levels of conscious thought when they are encoded. The encoder should also care for any "noise"—such as other messages, distractions, or influences—that could obstruct their message.
Know more about encoding with the help of the given link:
brainly.com/question/19586679
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<u>Calculation of Edelman's market/book ratio:</u>
The market/book ratio is calculated with the help of following formula:
Market/book ratio = Market price per share / Book value per share
The Book value per share can be calculated as follows;
Book value per share =Common Equity/ Shares of common stock outstanding
= 8,000,000,000 /500,000,000
= 16
Hence ,
Market/book ratio = 25/16 = 1.56
Hence, Edelman's market/book ratio is <u>1.56</u>
Answer:
Service products cannot generally be produced in advance or stored.
Services are typically variable, and in almost every service offering, the service cannot start until the customer arrives and actively participates.
Explanation:
Services have distinguishing characteristics that differentiate them from goods.
To start with, services cannot be produced in advance as production and consumption happen at the same time.
Also,the customer must be present and actively contributes to the delivery of the service, for instance, haircut cannot happen except the customer comes to the salon and obeys the instructions of the barber as they go along.
Besides,there is no physical substance in service unlike purchase of goods.
