Question

The management at Slick Automotive has replaced their outdated marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Slick's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.
1. True
2. False

Answer 1

Answer:

FALSE                                        

Explanation:

Relationship marketing refers to the technique aimed at promoting customer relationships, communication and lengthy-term commitment. It is intended to build good consumer relationships by presenting them with knowledge that is specifically tailored to specific needs and requirements, and by enabling open lines of communication.

Thus, from the above we can conclude that the given statement is false as the company will focus on all of its customers under such strategy.