1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
VLD [36.1K]
3 years ago
11

Suppose you were writing a social media plan for Two Scoops, with two objectives: to improve brand awareness in new markets and

to build online orders during holiday periods. What quantitative and qualitative measurements would you use to evaluate the results of your plan
Business
1 answer:
Bas_tet [7]3 years ago
3 0

The competitive environment and consideration set themselves are further quantitative metrics of brand awareness. You can accomplish this by outlining your brand and the brands of your rivals, then asking people to rate their familiarity with each brand on a qualitative scale ranging from "well known" to "totally unknown."

<h2>What is the role of quantitative research?</h2>
  • Quantitative research is beneficial since it offers precise numbers for comparison and referencing. We occasionally collaborate with Research, a California-based market research company, to assist us in designing and putting into practice quantitative research tactics since we have faith in their knowledge in this field.
  • We can confidently identify trends, quantify feelings and behaviors, and comprehend the perception of a destination brand based on information from a representative sample of the area's population by conducting statistically accurate, multi-modal surveys (or a regional population if doing competitive or key market research).
<h2>What is the role of qualitative research?</h2>
  • Comparatively, qualitative research is far more subtle. Instead of stating an actual reality, it "summarizes and infers." Qualitative research sheds light on the history of your brand and the people it stands for, while quantitative research serves the purpose of giving you the hard data you need to support your decisions.

Learn  more about Qualitative research at <u><em>brainly.com/question/13498255?referrer=searchResults</em></u>

#SJP4

You might be interested in
First State Bank offers a wide range of banking services, including checking accounts, certificates of deposit, loans, credit ca
jonny [76]

Answer:

There are various measures and tools to gauging and measuring customer satisfaction in the Banking Industry:. They include: Surveys, Feedback Forms, Oral Conversations, Complaints Box. Statistics from this tools could explain the why there is an increase/decrease in the level of growth and customer retention.

Explanation:

Surveys: Customer satisfaction surveys is a good tool to learn more about what the customer feels about services rendered. Surveys allow the Management to ask question like; Which of our products do you love most. How likely will you recommend us to others, what was your experience about the Internet banking process and much more.

Feedbacks: Feedback are great for immediate response after a transaction or interaction has just been concluded. It is also commonly used after the customer has just dropped off a chat or call with a Bank Representative. Few questions requiring Yes or No. For example: Were you satisfied with how you were attended to[Yes or No], Would you visit us again[Yes or No] etc.

Oral Conversation: This involves chats, direct calls or physical visits by Customer Representatives to clients requesting to know what general issues they may have with the Bank, why the customer has not visited for a long time etc.

Physical Complaints Box: This are comments box placed in a notable section of the bank premises. Here a client document his/her experience/complaints in writing and drop it in the Box.

Linking Customer Satisfaction & Growth

The various tools outlined above can give a broad description the level of satisfaction experienced by customers. What percentage of customers were very satisfied, not satisfied from the statistics gotten. The level of satisfaction in turn will determine how loyal the customers will be. Loyal customers will recommend the bank and be enthusiastic about its products[Accounts] while disgruntled customers can damage the brand through negative comments and publicity.

6 0
3 years ago
If you discover a near zero correlation between some firefighters' aptitude test scores and their actual performance on the job,
Ann [662]
Hmm, i'm not super sure about this one can I go and research it?
4 0
3 years ago
George had a previous balance on his credit card of $330.19 on which he paid $50.00. He
Svetllana [295]
Since it’s a credit card you must subtract 330.19-50.00 = 280.19 then with the fine you add 280.19+4.20= 284.39. So the new balance is $284.39
3 0
3 years ago
When are you required to operate a motorboat or pwc at 30 miles per hour or less?
saw5 [17]
When are you required to operate a motorboat or PWC at 30 miles per hour or less the operator should operate between one-half hour after sunset and one hour before sunrise. It is illegal to operate a motorboat or PWC in excess of 30 miles per hour without any permission at any time from a half hour after sunset until one hour before sunrise when on waters on the state and therefore be accused by exceeding night speed limit. In addition, when the operator sees buoys or sign, they specify a boating restricted area established to protect the safety of the public and property. In these areas, a vessel may not progress at a speed greater than essential to preserve steering. 
3 0
3 years ago
How is solving the problem of organizing protistan diversity a model for understanding the process of science?
kodGreya [7K]

Answer:

Because important answers come from this tiny protist microcosm, as a model system in understanding the process of science.

Explanation:

Solving the problem of organizing protistan diversity as a model for understanding the process of science has been profusely investigated in laboratory as there are many common processes and patterns of biological organization in general variables to be measured that give answers through across‐study comparisons and meta‐analyses with  an accuracy that has never been reached before, through standard, detailed protocols methods of the protist microcosm experiments.

7 0
3 years ago
Other questions:
  • If the government imposes a price ceiling, then: the price offered by producers must be at or below the ceiling price. the marke
    9·1 answer
  • Earnhardt Driving School's 2008 balance sheet showed net fixed assets of $4 million, and the 2009 balance sheet showed net fixed
    10·1 answer
  • How taxation and legislation impact positively and negatively on a insurance company
    15·1 answer
  • Liberty Insurance Company processes applications forms. The average output in a week is 600 claims. Currently the staff includes
    14·1 answer
  • Serile Pharma places 800 units in production during the month of January. All 800 units are completed during the month. It had n
    14·1 answer
  • When dave, a restaurant owner, had his seafood business destroyed by hurricane katrina, he believed that he was in control of hi
    11·1 answer
  • If aggregate expenditures increase by $14 billion and equilibrium GDP consequently increases by $70 billion, then the marginal p
    10·1 answer
  • Theresa is buying a condo that costs $127,500. She has $8,300 in savings and earns $3,200 a month. Theresa would like to spend n
    9·1 answer
  • The following selected transactions relate to liabilities of Rocky Mountain Adventures. Rocky Mountain's fiscal year ends on Dec
    7·1 answer
  • In this career, you consult with various companies about the well-being of their employees, emissions standards, and waste dispo
    9·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!