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VLD [36.1K]
2 years ago
11

Suppose you were writing a social media plan for Two Scoops, with two objectives: to improve brand awareness in new markets and

to build online orders during holiday periods. What quantitative and qualitative measurements would you use to evaluate the results of your plan
Business
1 answer:
Bas_tet [7]2 years ago
3 0

The competitive environment and consideration set themselves are further quantitative metrics of brand awareness. You can accomplish this by outlining your brand and the brands of your rivals, then asking people to rate their familiarity with each brand on a qualitative scale ranging from "well known" to "totally unknown."

<h2>What is the role of quantitative research?</h2>
  • Quantitative research is beneficial since it offers precise numbers for comparison and referencing. We occasionally collaborate with Research, a California-based market research company, to assist us in designing and putting into practice quantitative research tactics since we have faith in their knowledge in this field.
  • We can confidently identify trends, quantify feelings and behaviors, and comprehend the perception of a destination brand based on information from a representative sample of the area's population by conducting statistically accurate, multi-modal surveys (or a regional population if doing competitive or key market research).
<h2>What is the role of qualitative research?</h2>
  • Comparatively, qualitative research is far more subtle. Instead of stating an actual reality, it "summarizes and infers." Qualitative research sheds light on the history of your brand and the people it stands for, while quantitative research serves the purpose of giving you the hard data you need to support your decisions.

Learn  more about Qualitative research at <u><em>brainly.com/question/13498255?referrer=searchResults</em></u>

#SJP4

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A purely domestic firm sources its products, sells its products, and raises its funds domestically
Yanka [14]

Answer:

The correct answer is option D.

Explanation:

A purely domestic firm can face competition from an MNC. An MNC has the advantage of more than one sources of inputs and more than one product market. But the domestic firm also possesses an advantage of having a thorough knowledge of the local market as they have operated there unlike MNCs.  

The domestic even though operating in the domestic territories may still face foreign exchange risk. This is because their competitors may be operating internationally.

3 0
3 years ago
New Jersey raises its minimum wage while neighboring Pennsylvania does not. Economists compared the labor market in both states
ollegr [7]

Answer:

Natural experiment

Explanation:

Natural experiment is the study of empirical, which comprise of the individuals who are exposed to the control as well as the conditions of the experimental , which are determined or evaluated by the nature or through other kinds of factors that are outside the person control.

The procedure of governing the exposures resemble the random experiment. This experiment are not controllable and are the observational studies. So, the event is naturally occurring, then it is an example of the natural experiment.

6 0
4 years ago
Pereot Fragrances states that they are a "moving, flexible, innovative, customer-oriented global company that delivers real valu
Airida [17]

Answer: Option (A)

Explanation:

From the given case/scenario, we can state that this particular example represents the espoused value of organizational culture. Espoused values tends to contribute/add up to the evolution and development of the normal standards/values of an organization/company for the time period it tends to conduct business from now to the future.

8 0
3 years ago
"The interest rate charged from the banks to broker-dealers on loans where securities are collateral is the:"
vampirchik [111]

Answer: broker loan rate

Explanation:

The broker loan rate is also refered to the call loan rate and it is the interest rate that is charged from the banks to broker-dealers on loans where securities are collateral.

It should be noted that the iterest rates that are given on broker loan rates are just a little above the short term interest rates.

6 0
3 years ago
Both perfectly competitive and monopolistically competitive firms charge a price equal to marginal cost.
natita [175]

Both perfectly competitive and monopolistically competitive firms charge a price equal to marginal cost   True

What is a perfect competitive firm?

A perfectly competitive firm is a price taker, which means that it must accept the equilibrium price at which it sells goods. If a perfectly competitive firm attempts to charge even a tiny amount more than the market price, it will be unable to make any sales.

What is the advantage of perfect competition?

Markets experiencing perfect competition have very low barriers to entry. The advantage is for both customers and the total industry. There will be new entrants in the market which brings healthy competition to the industry. Also, consumers will not be a risk when a few companies get together and increase their prices.

What is monopolistic competition:

Monopolistic competition exists when many companies offer competing products or services that are similar, but not perfect, substitutes. The barriers to entry in a monopolistic competitive industry are low, and the decisions of any one firm do not directly affect its competitors.

What is monopolistic competition characteristics?

Monopolistically competitive markets have the following characteristics: There are many producers and many consumers in the market, and no business has total control over the market price. Consumers perceive that there are non-price differences among the competitors' products.

Learn more perfectly competition and monopolistic competetion:

brainly.com/question/20379276

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6 0
2 years ago
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