Question

Northern Lights Electronics just completed plans to distribute its new tablet. The product has several unique features that differentiate it from competitor products. The marketing team plans to begin a roll-out with ____________ to only one traditional retailer for the first two months. This strategy will give consumers the perception of the product's stand-out personality and increase demand. Marketing will proceed with _______________ for the next four months, where it plans to last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. As the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with ____________, as described above.

Answer 1

Answer:

The correct answer is exclusive distribution; selective distribution; intensive distribution.

Explanation:

The exclusive distribution, as its name implies, consists of offering the product or service to a single marketer in order to generate impact at that point of sale; selective distribution corresponds to the sale of the product to a reduced number of marketers in order to start opening the market and offer the product in other areas; and intensive distribution consists of offering the product to a large number of distributors, seeking to expand the business to new places.