Answer:
It will lose revenue
Explanation:
An elastic demand (which are found in goods or services that have substitutes) moves proportionally to price changes.
It means that, if the price of the good rise, then the demand will diminish. The opposite works the same, if the price reduces, then the demand will grow.
On the other hand, elasticity refers to the impact of the prices on the demand of the goods and there are key factors that influence this relation:
- Necessity of the good (or product)
- The existence of substitutes goods or alternatives to those goods
- Time
<span>1.
</span>What
percent of customers bought anything from the last catalog?
Fom
this last catalog, 2.5% of the costumers bought.
<span>2.
</span>What
was the average $ order size bought from the last catalog across all 96,551
customers?
<span>The
average dollars ordered from this catalog was $104.24 per buying customer.</span>
Answer:
The correct answer is b) market segments.
Explanation:
A market segment is a group of consumers, it is mostly homogeneous either by certain characteristics or by their needs, which are identified as a market that presents similar desires or buying habits and that would potentially respond similar to the strategy developed by the marketing mix.
Through market segmentation you will be able to identify the segment to be served and establish the strategy to achieve it. At the time of segmenting the market you can do so by responding to the strategy you wish to apply:
- Differentiated: taking into account that the segment to be attended is heterogeneous and the product or service to be offered is built to meet the particular needs of each client.
- Undifferentiated: based on the needs that the group commonly responds. Here the product or service satisfies each client corresponding to the indicated segment in the same way.
- Concentrated: it is the most specialized strategy of the three. The idea here is to concentrate efforts in the segment where a strong comparative advantage is achieved.
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