Question

Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform consumers that its products offer the same features and quality as the competitor's. This is an example of a(n) ________ attack. A. frontal B. guerilla C. encirclement D. bypass

Answer 1

Answer:

The correct answer is A. frontal.

Explanation:

If we match the supply of our competition in product, advertising effort, distribution policies, price and others, we are planning a frontal fight, where the highest tends to hit the best. Once started, the opponent will defend himself by lowering prices, offering added value, etc. Before starting a confrontation of this type, we must be very clear about our victory options and the possible reaction capacity of the opponent. If we give it everything and the opponent defends himself with solvency and returns a devastating blow, we will be sold.