Explanation:
The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.
There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:
- physiological,
- safety,
- love,
- esteem and
- self-actualization
This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.
Answer:
Explained below
Explanation:
KSAOs or knowledge, skills, abilities, and other characteristics, are the unique set of criteria required by a hiring agency or company for a particular job.
Henry, being the HR head at AAS Technologies looks for these features in a desirable candidates to find common sync between the job requirements and the capabilities of the candidate. It proves to be an effective method to filter out less desirable job seekers.
<span>If supply for a product is high but demand is low, the one that most likely needs to happen to achieve equilibrium is: B. The price of the product must go down.
High supply of product will create an abundance in the market. By lowering the price of the product, it will attract more consumers for that product (icnreasing its demand) and will eventually lower the product abundance and bring the curve into equilibrium</span>
Answer:
Annual synergy gain = $ 178,500
Explanation:
Value of synergy gain from acquisition = 18 - 15.9 = 2.1 million
Annual synergy gain = 2.1 *.085 = .1785 million or $ 178,500
Annual synergy gain = $ 178,500
Answer:
(a) Strategy recommended for initial expansion
Target Markets
Market Entry
(b) Factors to consider when pursuing the expansion strategy
Brand Recognition
Cultural Understanding
Explanation:
There are two parts of this question. Therefore, they are written in details below as points (a) and (b)
<u>(a) Strategy recommended for initial expansion</u>
<u>Target Markets</u>
In order to proceed with any idea/plan at a strategic level, one must consider doing their homework. This means to understand the international customers, what do they buy, at what price is the goods preferred, which methods of shopping best suits them and so on.
<u>Market Entry</u>
Planning on how to enter the market is an important strategy in the plan for initial expansion. This could be achieved by acquiring another business and/or selling unique product/service.
(b) Factors to consider when pursuing the expansion strategy
<u>Brand Recognition</u>
One must question whether your brand is recognized in the market or not and at what level is it recognized. Awareness of brand existence have increased significantly with the help of social media. However, the same could be said about the number of brands available in the market for a single good/service. Therefore, research must be conducted before expanding into new territories.
<u>Cultural Understanding</u>
Culture is different in each country and based on which different market strategies needs to be implemented for each country. Let's say you approach a country where language of the country is not known to your existing employees. Therefore, you may need to train them first before working in the country and this could amount to a significant cost. It's best to start expansion in those countries where you have better cultural understanding.