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Nadya [2.5K]
3 years ago
12

Doodle Corporation, a manufacturer of safety pins, decided that the company had to increase the awareness of its glow-in-the-dar

k pins among children and mothers. It also wished to increase the sales of its basic steel pins by 10% in the current financial year. It was convinced that, in order to attain these goals, it had to spend $1.5 million, so it allocated this amount for promotional expenditure. Which of the following promotional budgeting methods was used by Doodle Corporation?
Business
1 answer:
kow [346]3 years ago
8 0

Answer:

Objective and task budgeting method

Explanation:

The objective and task method refers to a budgeting method where a business allocates a certain marketing budget in order to achieve specific objectives, instead of simply allocating a marketing budget based on percentage of sales revenues.

Doodle set its specific goals:

  • increase the sales of its basic steel pins by 10%
  • increase the awareness of its glow-in-the-dark pins

And then it allocated $1.5 million for marketing expenses.  

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Illusion [34]

When setting the price of a product, a company needs to take into account the costs of producing, distributing and promoting the product, as well as a profit margin.

<h3>How to set the product price correctly?</h3>

It is essential that the company align its needs and objectives with the characteristics of the market and its business, in order to define a compatible and competitive price. It is essential to analyze income and expenses to establish an optimal balance in the pricing process, revising the strategy whenever necessary.

Therefore, it is essential that pricing is aligned to the market, to the fixed and variable costs of the business, considering its needs and goals for the business to be well positioned in the market.

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4 0
2 years ago
What are the reasons for having internal controls that facilitate ethical behavior?
givi [52]

Answer:

Mostly Preventive Controls  and feedback Controls

Explanation:

For this case is important to conduct preventive and feedback controls.

The definition of preventive control is "Controls that are used to keep a loss or an error from occurring". And is improtant to do these controls continuosly in order to ensure that the ethical behavior is accomplished by all the people analyzed.

The definition of feed back controls is "a process that owners and manager uses to evaluate if their teams meet the stated goals at the end of a production process"

And for this case these two controls are so important when we want to facilitate check ethical behavior since the conduct is something that needs to be measured in all the time in order to ensure the condition for any employee.

5 0
3 years ago
. Terry purchases an annuity with payments made at the beginning of each month for 36 payments. The monthly payments are a const
lara31 [8.8K]

Answer:

The present value of the annuity is $ 825.02  

Explanation:

The present value of the annuity is the today's worth of the thirty annuity payments.

Each of the annuity payment is multiplied by its discount factor,for instance the discount factor for the first payment is computed thus

=$15*(1/(1+6%/12)^1=$14.93

The 6% interest rate is divided by 12 months to show a monthly rate of return find attached.

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4 0
3 years ago
The inventory turnover ratios for Proctor and Gamble over the past three years are 5.09, 5.72, and 5.92 times, respectively. Exp
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Explaining the upward trend in the inventory turnover ratio requires more examination into the factor responsible for the cause of the increase in inventory turnover. Inventory turnover could be as a result of declining inventory or increasing sales.

<h3>Description of inventory turnover.</h3>

Inventory turnover is an example of an activity ratio Activity ratios measure a firm's efficiency in performing daily tasks.

Inventory turnover is cost of goods sold divided by average inventory.

The higher inventory turnover is, the better. But it should be noted that a higher inventory turnover could be a s result of declining inventory or increasing sales.

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5 0
3 years ago
Assume that consumers view tax preparation services as undifferentiated among producers, and that there are hundreds of companie
Irina-Kira [14]

Answer:

Q = 15

profit at q=15 $800

Explanation:

To maximize their profit it will produce until the marginal cost equalize the marignal revenue.

As the price is 120 each additional unitgenerates 120 dollars of revenue.

Now, we solve for the marginal cost

C_q = 100+4Q^2\\\frac{dC_q}{dq} =8Q\\\\8Q  = 120\\Q = 120 / 8

Q = 15

<em><u>Total cost </u></em>

<em><u /></em>C = 100 + 4(15)^2 = 100 + 4(225) = 1,000

<em><u>Profit</u></em>

$120 x 15 units - $1,000 cost = 800

3 0
3 years ago
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