The American Cancer Society reports that 57,000 Americans die from colon cancer each year, a number that would drop significantl
y if people over 50 were checked regularly. But being tested for colon cancer is not a pleasant experience and most people fear the possibility of bad news. The ACS sponsored several ads using "Polyp Man" dressed in a big red suit to encourage people to get tested. This is most likely an example of a ________ appeal.
In marketing, to gain the attention of your audience and influencing their feelings as well as their attitude towards what is being proposed to them, appeal is usually employed in advertising. Various appeals have been used in advertising to connect with targeted audience. One of such appeals is the humorous appeal.
Humorous appeal involves the use of humor and funny characters to get the attention of the people, and thereby creating awareness in an entertaining way.
The “Polyp Man” is an humorous character that was used in the ads not just only to entertain the targeted audience, but to also effectively create awareness of colon cancer, and also encouraged many people to get tested.
The big thing is that, in countries with high life expectancy, their old people are more likely to feel engaged. This can be a cultural difference, or it can be geographical; old people are more likely to do things if they can physically get around.
