It has been observed that people who reside in the islands displays different customs compared to the people in some parts of the world. The reason behind this is that the people in the islands are more isolated from the changes that happened in the cities outside the island.
It is the function to evaluate the current business environment. It helps to analyze the factors of the marketplace that may be used to gain a competitive advantage. These ones can determine a company's success within the industry because it allows businesses to identify opportunities and threats.
