Question

In the theory of consumer choice, when a person is choosing which good or service to consume, how does he or she select the units of good or service to consume

Answer 1

Explanation:

The consumer choice theory corresponds to the variables that lead a consumer to consume a product or service instead of another.

The purchase decision-making process consists of several stages where the consumer identifies a need, searches for available options to satisfy that need and finally, evaluates and chooses the most appropriate purchase option.

This decision is linked to the benefits that the consumer will have with the product in relation to his budget.