Question

As it pertains to the marketing plan, understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm's goals is important because it

Answer 1

Answer: enables firms to make appropriate adjustments.

Explanation:

The marketing plan simply means strategy used by organizations or companies to market their products and services to the customers.

As it pertains to the marketing plan, understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm's goals is important because it enables firms to make appropriate adjustments.