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lara31 [8.8K]
3 years ago
6

Cole has a cold. Although the brand-name drug is more expensive than the generic, he buys the brand-name one. Cole is familiar w

ith the brand-name drug and knows exactly what to expect whe

Business
1 answer:
Semmy [17]3 years ago
4 0

Answer:

<u>less risk</u>

Explanation:

Note: <u>The question appears to be incomplete. Another similar question has been attached for reference purpose and the answer provided herein is based upon that</u>.

It is common consumer behavior of sticking to a brand name despite another lower cost option providing the same base or constituent. Particularly in case of necessities, the law of demand i.e lower price higher demand fails as consumer would prefer being exposed to lesser risk no matter whatever be the cost.

In the given case, the consumer i.e Cole prefers going with a brand name as it provides him with a higher degree of assurance as the brand has a certain reputation attached to it which the other generic option lacks.

Secondly owing to his familiarity with the drug and it's past usage experience, he has developed brand loyalty apparently.

Thus, Cole's decision is attributable to <u>less risk.</u>

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Answer:

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Explanation:

1. Computation of the companywide break-even point in dollar sales

First step is to find the Contribution margin ratio

Using this formula

Contribution margin ratio = Contribution margin / Sales

Contribution margin ratio:

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South : ($120,000/$200,000)=0.6

Now let compute the Company wide break-even point in dollar sales using this formula

Company wide break-even point in dollar sales= Fixed costs / Contribution margin ratio

Let plug in the formula

Company wide break-even point in dollar sales= ($120,000 + $50,000) / 0.4

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2. Computation for the break-even point in dollar sales for the North region using this formula

Break-even point in dollar sales for North region = Traceable fixed expenses / Contribution margin ratio

Let plug in the formula

Break-even point in dollar sales for North region= $60,000 / 0.3

Break-even point in dollar sales for North region= $200,000

3. . Computation for the break-even point in dollar sales for the South region.

Using this formula

Break-even point in dollar sales for South region = Traceable fixed expenses / Contribution margin ratio

Let plug in the formula

Break-even point in dollar sales for South region = $60,000 / 0.6

Break-even point in dollar sales for South region = $100,000

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