Question

During the 1990s, consumers started to drink bottled water instead of soft drinks. The Coca-Cola Company and PepsiCo decided to change their product lineup to include water products, indicating on the part of both companies.

Answer 1

Answer:

Strategic Flexibility

Explanation:

The strategy of developing a bottle water product line up shows strategic flexibility by Coca-Colca and PepsiCo.

It shows that these two beverages giants are not static, and instead, they adapt to market and cultural trends. When the market trend showed that people were flocking to bottle water from soft drinks, they decided to compete directly against bottle water producers by developing their own bottle water products.