A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer: The women customer either complain to the supervisors to address her issue immediately nor the employee should apologize to the woman and provides a shopping basket to her.
Explanation:
In every supermarket, All employees of the shop have the duties and responsibilities to serve the customers' needs without any delay in time. Consumer rights should be always ensured to protected in all the shops irrespective of the size of the business as well the employees count. The consumer has all rights to raise the complaint to the direct supervisors in the market.
In this case, Woman's customer has experienced the pain as she cannot able to get a basket to hold the items. As she needs to take care of her children, Her request needs to fulfilled without any delay. Mutual consent with the ethics of the shop needs to tie up the bonding relationship between employees and consumers. At last, if the employee apologizes for her mistake and helps the woman by providing basket will end in the peaceful business transactions in the supermarket.
Answer:A) Event organizer for a local politician.
Explanation:Locus of control is stern used to describe the degree or level to which people believe that events that happens to them are as a result of their actions as opposed to other external factors or influences.
A high internal locus of control is when a person has a strong belief that he or she is the main determinant of how events or things play out in their lives.
WITH A HIGH INTERNAL LOCUS OF CONTROL JENNY WILL PERFORM BETTER WHEN ASKED TO WORK AS AN EVENT PLANNER FOR A LOCAL POLITICIAN.
Answer:
Authority - Responsibility Balance & Incentive Development.
Explanation:
Authority refers to the power to command, give orders to somebody. And enjoying the position of having right to get it obeyed.
Responsibility refers to being in a position of accountability, answerability for an allocated task or job & its performance.
For Eg : A manager given responsibility to complete a task of production targets achievement, is also given authority to command the entire staff at the production site.
Joe had problem while working for someone else that :- he had responsibility to complete employers allocated task, but may be not given enough authority to do so, thats why he felt he is being 'commanded by, working for' someone else. Also, he doesn't owe the rewards of his acts, so lacks incentive.
Being an entrepreneur will entitle him with managerial responsibilities, but at the same time will also give him higher authority to take his own independent decisions. And, he is himself responsible for his acts, will bear losses or enjoy profits for himself. So, it also incentivises him to work for himself.
