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Minchanka [31]
3 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as
:
A. environmental scanning.
B. niche marketing.
C. micro-marketing.
D. respondent change.
Business
2 answers:
melisa1 [442]3 years ago
5 0

Answer: C micro marketing

Explanation:

Micromarketing is a marketing strategy in which advertising inputs are focused on a small group of closely targeted consumers. Micro marketing is focused on individual steps that are part of an overall people. In this situation the campaign is geared toward a particular audience. Take for example, P & G made use of such marketing by introducing its Pantene Relaxed & Natural shampoo and conditioner product line, it then made a strategic moves by targeting African American ladies.

Kisachek [45]3 years ago
4 0

Answer:

The answer to this question is B. Niche marketing

Explanation:

Niche marketing involves identifying and exploiting a small segment of a larger market by developing products to suit it. identifying and exploiting a small segment of a larger market by developing products to suit it.  

A niche market cater for  the unique demands that aren't being addressed by mainstream providers.  Organisations  pursue niche markets as a way to build loyalty and revenue with a largely-overlooked audience.

We can therefore conclude from the explanation in the questions as regards the activities of Digital Print Shops that it using a Niche marketing strategy

Hence the answer is B. Niche marketing

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The 2014 balance sheet of Jordan’s Golf Shop, Inc., showed long-term debt of $2.7 million, and the 2015 balance sheet showed lon
Gwar [14]

Answer:

$1,311,000

Explanation:

The computation of the operating cash flow is shown below:

As we know that

Operating cash flow = Cash flow from assets + capital spending - change in net working capital

where,

Cashflow from Assets = Cashflow to Creditors + Cashflow to Stakeholders

Cashflow to Creditors = Interest paid - Change in long term debt

=  $140,000 - ($2,950,000 - $2,700,000)

=  -$110,000

Now  

Cashflow to Stakeholders

= Dividends paid - New issuance of the equity

= $500,000 - (($500,000 + $3,500,000) - ($460,000 + $3,200,000))

= $160,000

So,  

Cashflow from Assets is

= -$110,000 + $160,000

= $50,000

Now  

Operating cashflow is

= $50,000 + $1,320,000 + (-$59,000)

= $1,311,000

7 0
3 years ago
Planning practices are different from organization to organization. do you agree?<br> explain
Snowcat [4.5K]

Answer:

yes I agree

Explanation:

<em>because</em><em> </em><em>different</em><em> </em><em>organizations</em><em> </em><em>manufacture </em><em>or </em><em>provide </em><em>different</em><em> </em><em>goods </em><em>and </em><em>services</em><em> </em><em>so </em><em>it's </em><em>not </em><em>possible</em><em> </em><em>for </em><em>them </em><em>to </em><em>have </em><em>the </em><em>same </em><em>planning</em><em> </em><em>practices </em><em>take </em><em>for instance</em><em> </em><em>an </em><em>organization</em><em> </em><em>that </em><em>deals </em><em>with</em><em> </em><em>the </em><em>provision </em><em>of </em><em>food </em><em>to </em><em>refugees</em><em> </em><em>and </em><em>an </em><em>organization</em><em> </em><em>that</em><em> </em><em>deals </em><em>with </em><em>the </em><em>manufacturing</em><em> </em><em>of </em><em>goods</em><em> </em><em>these </em><em>two </em><em>organizations</em><em> </em><em>will </em><em>plan </em><em>differently</em><em> </em><em>on </em><em>how </em><em>to </em><em>go </em><em>about </em><em>with </em><em>there </em><em>businesses</em><em>.</em>

<em>I </em><em>hope</em><em> this</em><em> helps</em>

5 0
3 years ago
A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overal
Step2247 [10]
Answer:  "systematic review" .
___________________________________________________
7 0
3 years ago
Youâre a project manager working on a software development project. You are working hand in hand with a systems analyst who is c
Luba_88 [7]

Answer:

The option is B. Project manager with input from systems analyst.

Explanation:

A project manager is an individual who has the overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure of a project.

The roles of a project manager include, but not limited to:

  • Planning and Defining Scope
  • Activity Planning and Sequencing
  • Resource Planning
  • Developing Schedules
  • Time Estimating
  • Cost Estimating
  • Developing a Budget
  • Documentation
  • Creating Charts and Schedules
  • Risk Analysis

However, Project Managers can not work alone, they will therefore work with experts and people who are skilled in their field. They will form a team that will report to the project manager, and work together to ensure the success of the project.

From the explanations above, we can conclude that the systems analyst will only provide input that will help the project manager in making decisions about the management of the project.

5 0
3 years ago
Suppose DeGraw Corporation, a U.S. exporter, sold a solar heating station to a Japanese customer at a price of 130.5 million yen
myrzilka [38]

Answer:

$845,207.3

Explanation:

Calculation for what dollar amount would DeGraw actually receive after it exchanged yen for U.S. dollars

First step is to calculate the exchange rate of 1 yen for 140.0 yen per dollar and 154.4 yen

Exchange rate of 1 Yen = $1 /140

Exchange rate of 1 Yen= $0.007142858

Exchange rate of 1 Yen = $1 / 154.4

Exchange rate of 1 Yen= $0.006476684

Now since the price for the item bought was 130,500,000 Yen which means that the exchange rate for 1 Yen will be $0.006476684

Now let calculate the dollar amount

Dollar amount=(130,500,000 *$0.006476684) / 1

Dollar amount= $845,207.3

Therefore the dollar amount that DeGraw would actually receive after it exchanged yen for U.S. dollars is $845,207.3

7 0
2 years ago
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