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Minchanka [31]
3 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as
:
A. environmental scanning.
B. niche marketing.
C. micro-marketing.
D. respondent change.
Business
2 answers:
melisa1 [442]3 years ago
5 0

Answer: C micro marketing

Explanation:

Micromarketing is a marketing strategy in which advertising inputs are focused on a small group of closely targeted consumers. Micro marketing is focused on individual steps that are part of an overall people. In this situation the campaign is geared toward a particular audience. Take for example, P & G made use of such marketing by introducing its Pantene Relaxed & Natural shampoo and conditioner product line, it then made a strategic moves by targeting African American ladies.

Kisachek [45]3 years ago
4 0

Answer:

The answer to this question is B. Niche marketing

Explanation:

Niche marketing involves identifying and exploiting a small segment of a larger market by developing products to suit it. identifying and exploiting a small segment of a larger market by developing products to suit it.  

A niche market cater for  the unique demands that aren't being addressed by mainstream providers.  Organisations  pursue niche markets as a way to build loyalty and revenue with a largely-overlooked audience.

We can therefore conclude from the explanation in the questions as regards the activities of Digital Print Shops that it using a Niche marketing strategy

Hence the answer is B. Niche marketing

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What if, instead of making jet fighter experience a requirement to become an astronaut, NASA instead offered higher salaries to
Iteru [2.4K]

Answer:

In this situation, most of the NASA workforce would still be composed of austronauts with jet fighter experience because they would be lured by the higher wages offered to them.

However, the difference would lie in that there would also be some austronauts without jet figther experience, who would still try to get into NASA, despite being offered lower wages.

This is a different situation to the current one, where jet fighter experience is an requirement to become a NASA austronaut, which means that those without this type of experience are barred from entering NASA, no matter how low of a wage they would be willing to take.

8 0
3 years ago
A company can choose to use FIFO inventory costing methods for the financial statement and can elect to use either LIFO or FIFO
Oduvanchick [21]

Answer:

A. True.

Explanation:

Companies can and often do use different costing methods for financial reporting and tax reporting. The only exception is when LIFO is used for tax reporting; in this case the IRS requires that it also be used in financial statements.

LIFO assigns the highest amount to cost of goods sold - yielding the lowest gross profits and net income , which also yields a temporary tax advantage by postponing payment of some income tax.

8 0
2 years ago
_____________uses the cloud platform to enable organizations not only to unite around business processes but to gather cloud dat
kupik [55]

Answer:

SaaS ERP

Explanation:

ERP solutions are created to ensure one single source of data truth. With the help of SaaS-based solutions, this function comes to another level by expanding the ERP ecosystem out to mobile devices using modern interfaces that fuel productivity.

4 0
3 years ago
Pop Consulting leased machinery to Red Inc. on July 1, 2018. The lease was recorded as a sales type lease. The present value of
labwork [276]

Answer:

The increase in earnings is $136511.56

Explanation:

Since the lease is a sale type of lease,it means that as soon as the machinery is delivered to the lessee,profit should be recognized on the lease transaction,which is computed below:

Profit on lease=present value of lease payments-costs

                         =$274149-$156000

                          =$118149

However,every six months interest is charged on the lease,which clearly indicates another source of earnings,the interest in the first six months is given below:

Interest=($274149-$44617)*8%

             =$18362.56

Please note that interest is charged after lease payment as lease payment is made in advance not in arrears.

Conclusively, the increase in earnings is $118149+$18362.56

That is $136511.56

                                                                   

5 0
2 years ago
Marcus, feeling stressed out from work, decided to search for a meditation app for his phone that would help him relax during th
sweet-ann [11.9K]

Answer: a. It merely conducted some activity outside of Alaska and that activity took place through a website.

Explanation:

CalmDown can use the defence that all it did was to conduct an activity through it's website and this happened to be outside Alaska.

As such the company is still bound by the state that it is registered in which in this case would seem to be in Alaska. They are not to be bound by the laws of another jurisdiction from the one they are registered to if the activity was done on the internet.

Marcus should therefore try to bring action against them in Alaska if he can.

7 0
3 years ago
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