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Minchanka [31]
4 years ago
13

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores

by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as
:
A. environmental scanning.
B. niche marketing.
C. micro-marketing.
D. respondent change.
Business
2 answers:
melisa1 [442]4 years ago
5 0

Answer: C micro marketing

Explanation:

Micromarketing is a marketing strategy in which advertising inputs are focused on a small group of closely targeted consumers. Micro marketing is focused on individual steps that are part of an overall people. In this situation the campaign is geared toward a particular audience. Take for example, P & G made use of such marketing by introducing its Pantene Relaxed & Natural shampoo and conditioner product line, it then made a strategic moves by targeting African American ladies.

Kisachek [45]4 years ago
4 0

Answer:

The answer to this question is B. Niche marketing

Explanation:

Niche marketing involves identifying and exploiting a small segment of a larger market by developing products to suit it. identifying and exploiting a small segment of a larger market by developing products to suit it.  

A niche market cater for  the unique demands that aren't being addressed by mainstream providers.  Organisations  pursue niche markets as a way to build loyalty and revenue with a largely-overlooked audience.

We can therefore conclude from the explanation in the questions as regards the activities of Digital Print Shops that it using a Niche marketing strategy

Hence the answer is B. Niche marketing

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Two countries produce copper and lead. Country A can produce a maximum
alina1380 [7]

Answer:

A. Country B has a comparative advantage producing copper.

Explanation:

Comparative advantage is the capability of a firm or country to produce a good or service at a lower opportunity cost than rivals. It implies the country uses fewer resources to produce that commodity. Comparative advantage enables a country to have a higher output while using the same inputs as its competitors.

Country B can produce 400 tons of copper, while country A  ability is 300 tons. Country B uses labor and materials more efficiently in copper production; hence it has a comparative

8 0
3 years ago
imagine that you are a promoter of concerts and pop-up events. you need to know how well last month's events did in order to mak
anygoal [31]

Assume you are a concert and pop-up event promoter; the best measurement method would be audience analysis.

A promoter is a marketing professional who is in charge of demonstrating a product's features to an audience or client. The promoter demonstrates how the product works, answers questions, and attempts to persuade customers or clients to purchase the product.

A corporate promoter is a company or individual who does the preliminary work associated with the formation of a company, such as its promotion, incorporation, and flotation, and solicits people to invest money in the company, typically when it is in the process of being formed.

To know more about promoters, click here.

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5 0
1 year ago
Over a certain period, large-company stocks had an average return of 12.59 percent, the average risk-free rate was 2.58 percent,
suter [353]

Answer:

The answer is 14.87%

Explanation:

Solution

Given that:

A large company stock had an average return of =12.59%

The average risk free rate = 2.58%

A small company stocks average is =17.45

The next step is to find the risk premium on small-company stocks for this period

Thus,

The risk premium on small-company stocks = Average return on small-company stocks - average risk-free rate

So,

Risk premium on small-company stocks = .1745 - 0.258

=0.1487

Therefore the risk premium on small company stocks for the period was 14.87%

6 0
3 years ago
Shelf registration
dolphi86 [110]

Answer:

B. - .

Explanation:

Shelf registration is a process that is part of regulation that a correction can evoke tomcomply with U.S. Securities and Exchange Commission (SEC) registration requirements for a new stock offering up to two years before doing the actual public offering.

Once shelf registration is complete, the only other SEC requirements revolve around standard reporting.

6 0
3 years ago
When the value of a country's exports exceed the value of its imports, the country is experiencing:
fgiga [73]
D.a trade deficit
When the value of a country's exports exceed the value of its imports, the country is experiencing:a trade deficit
6 0
3 years ago
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